Longevity funnel · quiz-answer intelligence · skyfluence-app.com

Stay — Data-Driven Personas & Creo Playbook

Built from real quiz completers on the Stay longevity funnel (Amplitude · Longevity Prod, last 30 days). Five personas, each anchored to one dominant pain ranked by prevalence, plus the full answer distribution. Everything is derived from what users actually told the quiz.

How to read this

Five personas, each built around one dominant pain, ranked by how many users feel it. One pain → one persona → one creo, so creative can target a single emotional need. The loudest signals across the whole funnel: this is an older, high-intent audience — 77% are 45+, 77% are women, and 77% say they'll "absolutely" commit time to a plan. Their habits are mediocre (two-thirds eat "average or poor," half never strength-train, 69% under-sleep), so the opportunity is a done-for-you system.

The 5 personas · ranked by pain prevalence

Answer distribution — the full quiz

Every answerable quiz question, grouped by theme, filtered to funnel 734bdb27… on skyfluence-app.com. Percentages are share of users who answered (supplements is multi-select). Info/photo screens are excluded. Counts are true unique users (last 30 days).